Technology, innovation and ‘deep craft’

Skye Doherty
3 min readMay 20, 2021
Redomaining creates wholly new ideas. Image: Photo by Daniele Levis Pelusi on Unsplash

In the news media industry technology is often seen both as the driver of innovation and also the solution: social and mobile technologies have disrupted the media business meaning publishers need to innovate by creating new, technology-driven products that meet audience needs. Good design research and design thinking is one way of identifying opportunities and creating products that people want.

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